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Natalie Rovaniemi nutritionist and founder of Celloptimum

"As a nutritionist, I want to help prevent a disease from occurring, rather than treat an existing one." That's what Natalie Rovaniemi, founder of Celloptimum, which offers information on beauty, health and nutrition, and develops and manufactures its own CLEAN LABEL food supplements from scratch, tells us .


Health and beauty go hand in hand, according to Natalie's philosophy. The basis for choosing to become a nutritionist, which later led to her starting Celloptimum, can in turn be found in her Polish mother.

- Yes, mother cooks from scratch, the dietary part has come naturally during my upbringing. I have also always been interested in taking care of my body, looking good, eating right and moving. Today I have the privilege of working with exactly what I want. After some time as an employee of larger players, I started my own company to help people with diet and to get started with training and motivation. But I discovered after a while that I wanted a different arrangement.

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"Most things can be controlled with diet"

Natalie believes that being genuine, passionate and clear can go a long way in generating strong trust in both the products and the company.


– Yes, not least because my basic idea as a nutritionist is to prevent disease from occurring. You should simply stay healthy. This can be controlled largely through diet. But certain substances, such as collagen , may need to be supplemented when you get a little older. Collagen, which is important for skin, hair, intestinal health and stomach health , as well as joints and other important organs in the body, is not consumed enough in today's traditional diet. At the same time, the body's own collagen production begins to decrease after the age of 25.


– In addition to writing fact-based and educational articles about health and beauty, I therefore concentrate on developing dietary supplements with substances that you usually don't get in your regular diet. For the same reason, I am very clear about what my own products contain, says Natalie, the founder of Celloptimum, and as her first own product she has developed collagen supplements .

Offers advice as a nutritionist

Natalie notes that the traditional food supplement market is difficult to navigate as a consumer, not least because of the plethora of food supplements to choose from.


- Yes, and therefore I am very careful that my dietary supplements should only contain what is good for the consumer, no unnecessary additives or other ingredients that do not add any benefit to the consumer - which I call CLEAN LABEL DIETARY SUPPLEMENTS . I manufacture my nutritional supplements from scratch, to finished product. Celloptimum is also a transparent company and our focus is to be clear about what our dietary supplements contain and what they are good for you as a consumer.


- My idea with Celloptimum is to offer advice and educational texts as a nutritionist, news, facts and tips about health, nutrition and beauty. Among other things through ongoing articles on the subject. In parallel with this, I develop my own nutritional supplements that keep what they promise, says Natalie Rovaniemi.